Full Job Description
Position Title: Digital Content Strategist
Company Overview
At InnovateTech Corp, a leading technology solutions provider in the heart of Sterling Heights, Michigan, we are on a mission to transform the digital landscape. Our vision is to enhance the way businesses interact with technology, offering innovative software solutions that empower companies to grow. As we continue to expand our reach, we seek a passionate and talented Digital Content Strategist to join our dynamic team.
About Sterling Heights
Sterling Heights, known for its excellent quality of life and vibrant economy, is a growing suburb nestled in Macomb County. The city is home to a diverse community and boasts a rich blend of residential and commercial development. As the fourth-largest city in Michigan, Sterling Heights offers numerous parks, shopping centers, and cultural attractions, making it an ideal location for both personal and professional growth.
Job Summary
As a Digital Content Strategist at InnovateTech Corp, you will play a pivotal role in shaping our digital presence. Your primary responsibilities will include developing and implementing comprehensive content strategies to boost brand awareness, engagement, and conversion rates across multiple digital platforms. You will collaborate closely with cross-functional teams, including marketing, design, and sales, to ensure alignment and consistency in messaging.
Key Responsibilities
- Develop and execute content strategies that drive traffic, engagement, and conversion across digital platforms.
- Conduct thorough market research to identify trends, audience preferences, and competitive landscape.
- Create and oversee a content calendar that aligns with marketing campaigns and product launches.
- Collaborate with designers and creative teams to produce engaging content, including blog posts, social media updates, infographics, and videos.
- Implement SEO best practices to enhance content visibility and authority.
- Track and analyze content performance metrics to derive actionable insights and optimize future content.
- Foster a brand voice that resonates with target audiences and differentiates InnovateTech Corp from competitors.
- Maintain up-to-date knowledge of digital marketing trends and tools to effectively leverage new opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or a related field.
- Strong understanding of SEO principles, PPC advertising, and social media marketing.
- Proficient in content management systems (CMS) and digital analytics tools (Google Analytics, etc.).
- Exceptional writing, editing, and communication skills, with a keen attention to detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
Why Join InnovateTech Corp?
We pride ourselves in fostering a work environment that values creativity, innovation, and professional development. As a Digital Content Strategist with us, you will have the chance to make a real impact and drive meaningful change in the digital space. Here are some reasons to consider joining us:
- Competitive Salary: We offer a highly competitive salary that reflects your experience and skills.
- Comprehensive Benefits: Enjoy a robust benefits package, including health insurance, retirement plans, and paid time off.
- Career Development: We invest in your growth through ongoing training, workshops, and mentorship opportunities.
- Diverse Work Culture: Be a part of a diverse and inclusive workplace where everyone's voice is valued.
- Work-Life Balance: We believe in maintaining a healthy work-life balance to foster productivity and overall well-being.
How to Apply
If you are ready to elevate your career as a Digital Content Strategist and join an innovative team in Sterling Heights, we want to hear from you! Please submit your resume, along with a cover letter detailing your relevant experience and portfolio of work, demonstrating your content strategy successes.
Join InnovateTech Corp and help us reshape the digital landscape!
Our Commitment
At InnovateTech Corp, we champion diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply and join our team in creating tailored solutions for our clients. We’re committed to providing equal employment opportunities without regard to race, color, religion, gender, national origin, age, disability, or any other characteristic protected by law.